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Lobraico's Drug Store
Lobraico's Drug Store at Guilford and Westfield
Mike Lobraico's father, Joseph Maria Lobraico, came to America from Laurenzana, Italy at age 13 as an indentured immigrant. He married Judita "Sarah" Pantone in 1884 in Indianapolis. Mike was born in Indianapolis on April 9, 1894. He was the fifth of ten children.

2023
Image courtesy of the Lobraico collection

Below is an early family picture, Mike is in the lower left corner.


The eleven Lobraico kids
2023
Image courtesy of the Lobraico collection

Here are the ten grown kids with their father, Joe, in a picture taken in the late 1930s. Back row, left to right, Tony, Dollie, Frank, Anna, Mary, Joe (father), Angelina, Ida, Flora. Kneeling, Mike and Rocco.


The eleven Lobraico kids in the 1930s
2023
Image courtesy of the Lobraico collection

Mike worked in his father's fruit store before earning his Pharmacy degree in 1912 at the Indianapolis College of Pharmacy. The college was in the Indiana Trade School where Arsenal Technical High School is now.


Mike Lobraico about 1926
2023
Image courtesy of the Lobraico collection

His first pharmacist job was at a drug store across from Union Station. One day when Mike was working at the downtown store, a girl came in and bought the most expensive box of stationery they offered. She was Ivy Opal Wilson and worked and lived at the Spencer House across the street. It was love at first sight. Mike and Ivy married in 1916.

They had seven children, Maria Carmela, Adele Virgina, Marjorie Alice, Joseph Edwards, Delores Ann, Michael Angelo and Mary Judith.

Below, Mike and Ivy relaxing at Riverside Park before they were married.


Mike and Ivy before they were married
2023
Image courtesy of the Lobraico collection

Mike worked at the Indianapolis Ford plant on the assembly line putting the backs on the Model T. He worked hard and eventually earned the full pay of $5 per hour. Mike left Ford and worked as a pharmacist in John Brown's drug store.

In 1923, John Brown loaned Mike and Ivy the money to buy their first store. It was located on the northeast corner of 12th and West Streets, near Crispus Attucks High School.


Mike Lobraico at the 12th and West store
2023
Image courtesy of the Lobraico collection

He sold it to his brother Frank two years later.

Mike bought Watts Drug Store located at 902 Westfield Boulevard in Indianapolis (formerly the town Broad Ripple) from Frank and Fannie Watts (see below) in 1925, when they retired, and renamed it Lobraico's. His previous employer, John Brown, loaned the money to the Lobraicos. Mike worked very long hours and was able to pay back the high interest loan in less than five years. He would open the store at 6am and would stay open "until the last street car went by" around 1am.


Frank and Fannie Watts
2023
Image courtesy of the Lobraico collection

Established in 1877, this building was the meeting place for the International Order of Odd Fellows (IOOF) No. 548. The lodge met upstairs, Watts Drug Store was in the west half of the ground floor and the Broad Ripple post office and a grocery store was in the east half. This is an early postcard of Westfield Boulevard, then named Hancock Street, and the IOOF No. 548.


IOOF
2023
Image courtesy of the Lobraico collection

In the early days of Lobraico's Drug Store there was a stove near the back and a "loafer's" bench. Men would gather around the stove on cold days. One day a couple of the men started causing trouble. Once Mike physically threw them out of the store, there was never any trouble again.


Mike and Judy Lobraico
2023
Image courtesy of the Lobraico collection

The Great Depression hit just a few years after purchasing the store. Mike never refused needed prescriptions to anyone, even if they didn't have the money. That practice did not end with the Depression. For the rest of his life, if someone needed a prescription but couldn't pay, he would add it to their account. These accounts were informal and would be "forgotten" if a customer fell on tough times. Also, if the store was closed and someone needed medicine, he would open it. He even opened the store on Christmas Day to supply medicine to a sick customer. It didn't matter if it was a holiday or in the middle of the night, if the doctor called and needed medicine for a sick customer, Mike would open the store.Before the store closed in 1990, Lobraico's Drugs had filled over one million prescriptions.

In this 1931 photo of the store interior, you can see a post supporting the ceiling next to Ivy. That is where the dividing wall was that separated the drug store from the grocery/post office.


Store interior 1931
2023
Image courtesy of the Lobraico collection


A 1928 ad for Lobraico's Pharmacy.
2023
For a time Lobraico's had a pinball machine. This was in an era when pinball was looked upon as a gambling device. Back then, pinball machines did not have flippers and were considered games of chance instead of games of skill. The machine was removed in a raid, common in this time.

The soda fountain and steam table were added in the 1930's. Ivy's hand-pounded breaded tenderloin sandwiches were famous and only 10 cents. The nearby Broad Ripple High School had no cafeteria, so the students would come to Lobraico's for lunch.

Lobraico's even had curb service. Customers could drive up in front and one of the Lobraicos would come out to take the order.

They served food at the store until one day when an unruly young man (often there to eat) roughed up a female customer. Mike threw him out and ended the food service.


Mike behind the soda fountain
2023
Image courtesy of the Lobraico collection

2023
Image courtesy of the Lobraico collection

Mike and sons Joe and Mike standing in front of store on Westfield Boulevard. Today's (2020) Bungalow storefront can be been in the back.


Mike and sons Joe and Mike in front of the store
2023
Image courtesy of the Lobraico collection

Mike played trumpet most of his life. He started out in the Newsboys Band and later played in the Indianapolis Symphony, the Scottish Rite Symphony and the Montani Bros. Band.


Mike with trumpet
2023
Image courtesy of the Lobraico collection


Mike receiving Sagamore of the Wabash
2023
Image courtesy of the Lobraico collection

Here is Mike receiving an award from Indianapolis Mayor Bill Hudnut in 1980.


Mike receiving award from Bill Hudnut
2023
Image courtesy of the Lobraico collection

The last generation of Lobraico's at the store included Joe, Betty and their three children Mike, Mary and Joe. The picture below shows several years of inside the store with Lobraicos. Clockwise from upper left: 1955 - Rosemary Lobraico, 1957 - Rosemary Lobraico, 1960 - Mike and son Joe Lobraico, 1961 - Bob Turber, Sandi Gardner, and Nick Haan, 1971 - Gary Bouwkamp and Mike Lobraico (Joe's son), and 1975 Mary Lobraico (Joe's daughter).

2023
Some of the Lobraico's delivery vehicles. A Corvair and a Vega station wagon are in this photo from 1972.


Lobraico's delivery
2023
In 1986 a man came into the store, approached Mike and stated that he once worked at Lobraico's and had stolen money. He handed Mike $100 and insisted that he take it. Although Mike didn't remember the ex-employee, he figured the man wanted to clear his conscience so he took the money. He never asked his name. It didn't matter, the wrong had been righted.

Lobraico's around 1989.


Lobraico's around 1989
2023
Inside Lobraico's around 1989.

2023
Lobraico's closed in 1990 when Mike sold the building to David and Ellen Matthews who owned Chelsea's card and gift shop. He was nearing his 96th birthday.

At the sale held at Lobraico's to liquidate the remaining merchandise in 1990. Chelsea's owner Ellen Morley Matthews (right).

2023
Mike died on Sept 9, 1995 at the age of 101.

The Matthew's moved Chelsea's from just a few doors away on Guilford into the Lobraico's location. Here is how it looked in 2002, with Chelsea's on the main floor and The Red Room upstairs.


Chelsea's 2002
2023

Extra pictures of details at Lobraico's.
Lobraico's mosaic floor.


Lobraico's floor
2023
The stairwell to the basement is filled with old Lobraico's signatures.


signatures
2023